Yes...I'm glad TV ENGINEER spotted that name on the back cover. I can just barely see it, but it's definitely Silvertone.

There was a guy, I think on this site, who was looking for a color Silvertone set of about this vintage. He lives in upper NY state I think. I noticed he also has a wanted ad in the ETF classifieds for a color Silvertone set. I've sent him an e-mail. Hopefully this is the set he's been looking for and can work out a deal with this CL seller.
Bob