Hockey fans probably can remember the days when the ice and boards were free from billboard advertizing. Then came the advertizing. First it was just the boards. this was an intrusion, okay I can live with this. Then not content with that they needed to put that *hit at center ice. Okay, well let this one go too but enough already. But I swear the day the NHL allows this crap inside the blue lines on the ice like they do for international hockey I will no longer watch the game. They even force the referees and players to put an advertizing sticker on they're helmet or Jersey. Hasn't anybody got any sense of dignity anymore to allow corporations to shove their BS onto even themselves. If this were me I would have walked and told them where they could shove it!