[Jeffhs]

Originally Posted by Steve D.

Andy,

Seems to me that you got it exactly right. Much as Thomson aquired the RCA name for marketing purposes, that's where LG and Zenith stand. I assume there is no free standing Zenith engineering dept. as we knew it. There are LG badged and Zenith badged receivers designed for different market segments and price points. Some are probably clones, I suspect the Zenith name still has some profit potential to the LG corporation, especially in the U.S. When the LG name becomes more established down the line, the Zenith logo will quietly be phased out.

Steve

Steve,

I think the Zenith lightning-bolt logo on sets made by LG for the North American market already has been retired. I've seen LG-manufactured sets with the LG logo (not Zenith's once-famous lightning bolt) advertised in Circuit City, Best Buy, etc. flyers in our Sunday newspaper, so I think we can safely conclude that most if not all vestiges of the Zenith Radio (later Zenith Electronics) Corporation have faded into oblivion.