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The Quasar brand name for Motorola TVs was invented by the same marketing guru who came up with the "hole in the handle" electric carving knife. At the time, people weren't familiar with the word, usually couldn't remember how to spell or pronounce it exactly (Koohar? Qohar? kwazer?), but it was unique enough that they could recognize it when confronted with the correct name, and therefore could ask about it at the appliance store without confusing it with anything else (oh, you mean "Quasar").
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