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Originally Posted by GeorgeJetson
also the peacock logo seems dead on,that would have been blatant copyright infrigement.
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Nope, look again - every element has been changed somewhat - the peacock's neck has been curved, its tail is shortened, and the rounded "eyes" at the tips of the feathers have been squashed into ovals.
Actually, the most likely is that they consulted with RCA/NBC and got agreement that their ad sign could allude strongly to the NBC programming, but had to be modified so that they were not applying the NBC and RCA brands to their TVs. That decision could be something that both sides would prefer - Sears not wanting to say that their sets were "RCA inside" and RCA wanting to preserve their marks for their own products while promoting color TV in general. With such an agreement, lawsuits were avoided, which I still think RCA would have pursued if Sears or anyone else displayed this to the public without consulting.