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It seems that in the pre-war days, RCA, as well as other companies, tried to sell TV's by making them look impressive. They were made like a high-end console radio WITH television to make skeptical TV buyers feel they were at least getting a good radio. After the war, RCA got much more serious about bringing TV to the mass-market. The 630TS was a no-nonsense practical set. If you notice their ads at the time, the 630 is often shown in partial pics or a small insert. It wasn't about the look of the set so much as pushing the benifits of having this new technology in your home.
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