My home town had the one of the first experiments in pay-per-view movies via cable:
http://web.archive.org/web/201203201...nt.cfm?id=1319
EDIT: I should say, first-run pay-per-view movies. Like while they were still in theaters.
EDIT 2: And not pay-per-view, subscription. I'm getting all sorts of things wrong today, haha.