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Chicago Tribune, Aug 22 1954:
TINTED TV ERA TO BEGIN WITH 'COLORBURST'
NBC and CBS both beginning regular schedule of color.
Local CBS station not equipped for color until now.
CBS begins with Ed Sullivan Show - many headliners plus dancers in $3M worth of jewels and furs. Also a dog act.
CBS plans include 60 color shows.
NBC plans 33 extravaganzas costing up to $250k each.
Dumont experimenting with color movies in New York.
ABC: no announced color except tentative NCAA football games.
Color set production 8,394 in last 6 months.
AT&T circuits modified for color to 40 cities.
"The networks are shoving money into color with bulldozers...Everybody is ready for color but the public."
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