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I guess it made choosing a cabinet out of a book a little easier. Instead of "Frank, I really like the RC-473-6QE-71A better than the RC-471-6QT-64B. It would go better with our sofa." she could just say "I like the 'Portabello' better than the 'Riveria' " I suspect at smaller dealers, at least, they sold many sets out of the book instead of having to stock everything. Also made it easy when you saw the ones shown in the magazine. Maybe the wife of some executive got the job of coming up with those names. Always wondered if they had to be careful not to use the same name as the competition. What if both Admiral & Philco offered a "Walla-Walla"? And what would a "Walla-Walla" look like? Sorta like a Wishy Washy Washing Machine???
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Bryan
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