It was hard for dealers, especially small ones, to carry a lot of different colors of appliances in stock since there were so many of them. And, white always was the best seller so you had to have plenty of them. Usually colors were ordered and often the kitchen ones were sold in sets for new homes or remodels.

I remember in my grandfather's store in the 70's about the only non-white appliances he had in stock were harvest gold or blue. I imagine in the late 50's and early 60's the more likely in stock colors were pink and turquoise. If he had other colors it was more likely to be laundry equipment. I think that was because those usually went in the basement and people were less picky about the color. And, if somebody wanted a fridge in brown he could say here's what the color looks like on a washer and I can order the fridge and have it in a couple of days.

Some makers tried offering appliances with changeable panels of different colors. That way the dealer didn't have to keep a lot of colors in stock and just put in the right panel on delivery.