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Depends on how you count first. From what I've seen here a good argument has been made that Admiral made the first NTSC compatible color sets meant for/intentionally available to consumers. Westinghouse was the first to sell AND market well, and RCA was the first to churn out thousands and get them into the market en mass.
Personally I think arguing that RCA was the first color TV because it was first to be mass produced is like arguing Ford made the first car because he was the first to mass produce them (and he marketed them well and contributed to their tech)...A rather dopey, but marginally valid point of view.
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