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TVs have notoriously thin profit margins these days, to the extent that legacy brands such as Panasonic, Sharp, Toshiba, etc. have decided to exit the industry within the last few years. Sound quality is low priority like you say and therefore suffers in the name of cost savings. Beyond that, bigger and better speakers would ruin the slim and sleek aesthetic that everyone wants. I think it's pretty much a foregone conclusion that most people will use some sort of external audio system.
It is interesting that the more expensive of your TVs sounds worse.
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