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I think what was being meant by the comment is that Canadian broadcasts and US Broadcasts while they are North American broadcasts, Canadian Broadcasts aren't "American" Broadcasts, as in USA broadcasts, (when one uses the word "American" generically like like what Kevin did in his post, you're not specifying which part of North America, because US broadcasts would be referred to as "American Broadcasts" whereas broadcasts in Canada would be referred to as "Canadian Broadcasts".
That's why you shouldn't use such broad sweeping terms when talking about something like that, because you can easily misidentify things (or countries or broadcast standards) by using such generic terminology like that.
What should of been said was: "Aren't Canadian broadcasts technically "North American Broadcasts"? rather than "Aren't Canadian broadcasts technically "American Broadcasts"?
It removes any ambiguity that could be there, especially when you have a country like the US that has the word "America" in its name ("United States of America") and the occupants of said country are called "Americans", and anything associated with said country is called "American", including its television broadcasts.
I hope that explanation was helpful.
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