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Originally Posted by Steve D.
RCA made several of these types of promotional/industrial films especially during the '50's.
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Way back then these served as entertainment too. A church group, Boy Scout troop, or school function could get 16-mm sound color films like these for free rental.
Even into the '70's the big guys produced live productions to promote products. GE hired a bunch of Broadway singers and dancers then and produced a stage show that traveled around the country to promote silicon rubber stuff! They opened it in NYC figuring among other things that if it flew with a New York audience, it would work anywhere. They premiered it for the press at one of the Park Avenue South Hotels. At the end of the last number there was wild applause. You could see the relief come over the GE PR-guy.