1948 TV Ads

I scanned several ads from the October 1948 issue of Radio and Television Retailing magazine. These ads were aimed at potential retailers/dealers. A few rare names in there. Hope you all enjoy!

[tvtimeisfun]

It would be nice to have those actual sets in my collection but maybe 1 day who knows great ads though...Timothy

[Eric H]

These are great! Some of those sets seem to be non existent now.

Neat to know that Stewart Warner was known as "The New Yorker" that's the set I just found the knob for.

[decojoe67]

Thanks for posting those ads.
Many years ago I had a large stack of Radio and Television Retailing magazines from the '40's and when I was moving decided to just cut out the ads!
Well, I made a few great scrap books with them and still enjoy browsing through them today!

[dieseljeep]

We never saw those East Coast makes in the Mid-West.
The only place I saw them was in Riders. Some of those makes weren't even covered in Sams.
Anything that was too expensive, didn't sell too well in Wisconsin, except in the later years.

[bandersen]

Has anyone ever heard of "Zetka" television tubes before ? I wonder if their 15" was the same as Dumont's 15AP4 ?

[David Roper]

I scarcely imagine it could be any other tube.

Originally Posted by bandersen

Has anyone ever heard of "Zetka" television tubes before ? I wonder if their 15" was the same as Dumont's 15AP4 ?

Bob, somewhere I've run across that name before in another ad, but I can't remember where. When I find it I'll post it.

Many of the ads from the late 40's-early 50's were for CRT makers, so I know many of them were supplying OEM set makers too. It's like any business, when it first starts out there's lots of competitors and people trying to get in the game. After a few years they dwindle down considerably.

[wa2ise]

"High Definition"! Well, compared to that system that used Felix the Cat. I suppose...

[StellarTV]

I'm kinda digging that DeWald High Hefinition set. Maybe it's about time for me to make the HD transition...

[bars&tone]

Very enjoyable. Thanks for posting.

[Dude111]

Veyr pleasing!!!!!

Merci Beaucoup for sharing

[electronjohn]

Cool! I have none of the TVs pictured...but do own a "Playmate Jr." portable radio as shown in the Motorola ad. My Mom got it as a HS graduation present.

[dieseljeep]

A $895.00 tv with dime store mirror mounts to hold the safety glass.
Rembrandt model 130.

[decojoe67]

Originally Posted by dieseljeep

A $895.00 tv with dime store mirror mounts to hold the safety glass.
Rembrandt model 130.

I believe those were superior high-end sets though. kind of the "Duesenberg" of TV"s. Those sets must look very unique in person with those glass plates on the front.