antenna help

[newhallone]

I picked up this antenna at an auction in a pile of garbage for a buck from a guy. I thought it was just an old tv antenna that I could use in a pinch. It turned out it's new. the onlyl problem is there are no instructions. It's pretty easy to set up except I'm not sure where to hook up my leads. I looked all over. I found these two things in the bag of hardware that I think are the key to it all....What do you think? I have no idea what brand this is good or bad...I looked around at different brands but turned up no clues.