RCA Ad from March 1965...

[Hawkwind]

I was going through my "to scan" box and found this old ad.

I thought it was interesting that one of the models shown (The Warburton)
has a rectangular picture tube and that the ad was from March 1965.

Could this be the first RCA rectangular tube set/chassis?..

Hi Hawkwind,

That's a roundie!

RCA had a their first rectangular out that same year and the screen does not have the rouded sides your ad shows.

The ad you posted didn't finish before I had to spout off.

That recatngular screen size/dimension stayed the sam etil the '72 25" came out.

They originally called thhe first rectangulars 25" but they were 23"

[old_tv_nut]

I have two RCA ads that are nearly identical except one has mostly roundies and the other has mostly rectangular. Interesting how they transitioned the advertising.

[stromberg6]

The combo set at the bottom of the ad is a 25 inch rectangular, the "Warburton", maybe named after the street in Yonkers that Howard Armstrong lived on while growing up? I think the CT-100 was named in honor of Robert Merrill, the famous baritone. Sarnoff was a classical music fan and knew Bob well.
Thanks for the post Hawkwind!

[PioneerGuy75]

Great old advertising!!

Thanks for sharing!!

[Steve Hoffman]

That was right when James Aubrey threw Jack Benny off of CBS and he went over to NBC. Otherwise he would never have appeared in an ad for RCA!

[Steve D.]

The "Warburton" was a 1965-1966 model year set. It was among the first of RCA's 25" models. It had the CTC-17 chassis with the 25AP22 rectangular picture tube.
RCA introduced their line of 25" sets in 1965.

-Steve D.

[oldtvman]

As I recall Rca had a fairly high degree of failure on some of the early 25axp22 crts. But the set as a whole was great.