Cool Silvertone color television NBC Peacock sign on ebay

[old_tv_nut]

Originally Posted by Phil Nelson

Taking a little larger view, wouldn't promoting color be good for everyone's business? Licensing seems sensible in a context where you want to grow the market, just like earlier B/W days when RCA licensed the 630TS chassis to all comers.

Phil Nelson

Well sure, but it was HIGHLY unusual for any company to publicly mimic another brand (or be allowed to do so). Similar (or identical) chassis inside the cabinet, sure, but never similar logos. The odd thing about this is that it is slightly different from the NBC Peacock, and uses almost the Disney title but does not give credit to the Disney show per se. It would be MUCH more likely to see a newspaper ad saying "See all the new color shows including Disney's Wonderful World of Color." I can think of an explanation for the Disney collision, which is that maybe Sears thought up this phrase before Disney used it, but it's so close, that's a long reach.