When was the slogan "living color" dropped from the networks?

[Aussie Bloke]

Hi all. As you's know back in the 50s and 60s colour programs used the slogan "living color" eg. "the following program is been brought to you in living color on NBC", "this program is brought to you in living color" quotes from "An Evening With Fred Astaire" clip http://www.kingoftheroad.net/colorTV...tape-high.html . I was wondering what year did the networks drop the "living color" slogan?

When Australia started broadcasting in colour in late 1974 onwards we also used the "living colour" slogan as well particularly on Channel 9. Don't know when we stopped using that slogan but 1974-76 it was in use on the Channel 9 network, I have a 1976 Aussie Bandstand program transferred from a Umatic tape which at the end of the program is the Channel 9 ID with "living colour" below it. I can guess it was dropped in Australia around 1977 or 1978.

Anyways just curious.

Cheers
Troy